Strong UX design in a website’s development stage is absolutely essential. In fact, one study showed that improved User Experience (UX) design could increase conversions by up to 400%.
Like its close relative User Interface (UI) design, paying attention to a site’s UX is an essential best practice for creating a modern and engaging website.
What does good design really mean and why do you need it? In this article, we will give you a quick run-through of the most important benefits.
What Is UX Design
UX — also called “user-centered” — design is all about designing with the user in mind. A UX designer asks, “Who is the user? How should this interface make them feel, think, and interact?”
Then, the designer tries to create an interface that elicits the responses that they are hoping to achieve.
Good design makes it easy for users to navigate your website. It also makes users enjoy the experience of navigating your website. On the other hand, bad design creates frustration and makes users more likely to bounce to another website among other problems.
Whether users can navigate and enjoy their experience on your website is important. It leads to a number of other important benefits. We’ll go through some of those now.
Build Your Brand Identity
People want to use websites that work. If your website is confusing, hard to navigate, and has a ton of broken links, people aren’t going to want to come back. Plus, they will be more likely to think negatively of your brand.
Website design leads users to form subconscious impressions about your brand. If they have a good experience, they will think more highly of your brand and vice versa.
Plus, this type of design focuses on creating an experience. You can create the emotions that you want visitors to associate with your brand. For example, a charity will want to make visitors feel that there is a problem and make them feel inspired to contribute.
These feelings contribute to customers’ overall impressions of your brand identity.
Guides Content Creation
When you go through the process of UX design, you have to spend time determining who your audience is and the goals of your website.
Once you know these and have determined your strategy, it will make content creation a breeze. You will have a strategy to work from in order to create the content your users want to see.
Plus, you can build an SEO strategy into your UX strategy, ensuring that your content creation draws in more users as well as improving their experience.
Avoid Frequent and Costly Redesigns
Good UX design can save you money. It ensures that your website is purposefully and strategically designed. You will end up with an easy-to-navigate site that is created with your target market in mind.
When you have a good design from the start, it means you are far less likely to need redesigns later. You should be able to update content without needing to devote time and resources to costly redesigns.
Strong UX design makes sure that users enjoy their experience on your website. It contributes to your brand identity.
It also guides future content creation on your website, ensuring that you are generating content according to a useful strategy. Finally, getting it right the first time means you can avoid costly redesigns.
Could your website benefit from a UX overhaul? Get a free quote today.