Maybe you’re an SEO whiz and know precisely how to land on the first page of a Google search?
But did you know that when it comes to local SEO, the rules are a little different? And if your business relies on local customers, then you need to take advantage of local SEO.
Read on to learn about local SEO tips that will put you in the game.
Do You Want to Place Higher in Local Searches?
Then take a look at the following local SEO tips that could give you a serious advantage when it comes to doing business in your community.
1. Do Local Link Building
You’ve probably heard – link building is a huge factor when it comes to boosting SEO.
The rule of thumb is, you want only to link to – or get links from – sites with whom you wish to be associated. Be sure the link is relevant and that there’s no money trading hands.
This will require a little research.
Start with city-run sites that have local directories. In most cases, you just have to email the website administrator and put in a request to be added.
You can also check with local organizations, clubs or business groups to get quality backlinks. This is a great way to show that you’re connected with your community.
And relationships are a big deal when it comes to local SEO and business.
2. Engage in Social Media
Speaking of relationships, social media plays a significant role in how visible a local business will be in search results. So stay proactive with your social media strategy.
Engage your customers on the popular platforms with updates on new products. Inform them of giveaways. And emphasize stories that are relevant to them.
If you can keep them interested enough to keep visiting and, better yet, start following you, the higher you’ll appear in a search.
3. Get Your Business Listed in Local Directories
When someone does a local search for your business, does it show up in local directories? If not, or if there’s only partial information, you’re negatively impacting your placement in search results.
Getting your business listing across third-party sources is one of the most effective ways to boost local SEO. That’s because Google is constantly scanning these sites in order to get a clearer understanding of the local web.
Search the leading local listings websites to be sure that you’ve claimed your listing, that all of your information is accurate and that it’s listed in the appropriate categories.
Make any necessary changes and get rid of duplicate pages.
4. Give Your Content a Local Focus
Even if you’re listed in every local directory, show up on every map and have taken every measure to keep Google from penalizing you, this is one of the local SEO tips you might not know.
Creating quality localized content is going to give you an edge in local SEO.
If you haven’t already, start a business blog and create content that’s specific to your local area. Educate visitors on your specific niche there. Share your purpose, passion and what makes your community special.
Then explain how your product or service aligns with the values of your community.
5. Drive Media Coverage Your Way
Getting media coverage of your local business on a credible news website can place you higher in search results.
Establish relationships with local bloggers and media. Encourage them to take advantage of your products or services. Email a reporter about a local event you’re sponsoring, or send over some free samples to your city’s local blogger.
These articles and videos will remain highly visible in searches for a long time.
Ready to Take Advantage of These Local SEO Tips?
Get out there and make a name for yourself in your community!
And if you’re still looking for help with your local SEO, then contact us. We’re happy to assist you with your search engine marketing needs.